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The European Web Agency

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What does "above the fold" mean?

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Above the fold is a space which the user sees without the need to scroll down as soon as he/she goes to a web site. In other words, it is the part of a web sites that fits into a browser window the moment one enters a site. The term itself comes from the newspapers business, where newspapers have been sold folded, and the potential buyer saw only the upper part - the part above the fold.