Arteqo Consulting

The European Web Agency

Design, brand and digital development


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How does web design attract new clients?

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A web design attracts clients, if it:

  1. is easily usable
  2. does not employ purposeless elements
  3. does not hinder, or even better, helps presenting the information
  4. does not divert a client's attention from necessary information
  5. attracts attention where it is needed
  6. allows a client to look up contact information fast
  7. allows a client to buy a product/use a service, if a site provides such functions
  8. corresponds to the area of activity of an enterprise
  9. does not evoke unnecessary associations with other areas of activity or sites
  10. looks balanced and attractive in general