Page structure is one of the most important parts of web design. Users visit websites in order to access certain information, and the right page structure allows doing it in a fast and effective way. If the structure is not good enough, a user will be unable to find the information he/she needs, and it is highly possible he/she will leave and never return. Page structure is based on its parts, such as navigation and headings, as well as the general layout of its.
Each part of a web page's structure must be highly functional, that is, it must serve a certain general aim of the website. It may be a content container, a decoration, but a good never uses any design part without reason. Thus, for example, if a certain part makes a page unattractive and does not convey any important information, it is a sufficient reason to think whether the website needs this part at all.
A qualitative web page has a simple structure that help users navigate through its content. If the structure is bad and incomprehensible, even a perfect content will have no meaning and users will be unsatisfied. Any structure must be simple enough, so that a user can easily spot the most necessary information, evaluate the choices, products and services offered, etc.
A structure should also depict the hierarchy of a page, i.e. show which parts are the main ones and which are additional. A qualitative structure lets users understand, which content should be viewed more, what is the aim of a website, and which content is there just to make the use of the website more convenient, but is not for presenting products and services. A correct hierarchy allows users not to waste time analyzing the whole content, instead focusing their attention to part most important for them.
A qualitative website structure not only indicates the most important parts of the content, but also guides his/her attention. Sometimes it is needed to show certain pages in a certain order, or, for example, guide a user from the product selection page to a buying page. Thus, a good structure allows achieving the main task of almost any website - converting a user into a customer. Besides that, it allows walking the path from selecting a product to buying it in a fast and effective way, increasing the chances that clients will want to return to your website.